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2024 | 30. October

Coca-Cola Creations OREO: Launch with Interactive «Bestie» Experiences

On Thursday, 19.09.2024, the exclusive launch event for Coca-Cola Creations new limited edition product took place in the heart of Zurich. At the center of attention was the Coca-Cola® Creations OREO™ Zero Sugar Limited Edition, an innovative fusion of the well-known brands Coca-Cola® and OREO™.

For the event, an impressive black-and-white world was created to immerse guests in the essence of Coca-Cola® and OREO™. Coordinated visual elements and interactive stations invited guests to explore the black-and-white symbiosis as a symbol of friendship between two best friends («Besties»).

In line with this theme, each attendee was invited to bring along their best friend to the event.

A special highlight of the evening was the live painting by artist Dario De Siena. His unique creations emphasized the artistic energy of the night. Adding to the excitement were spontaneous performances by the artist group Datt’Style and their impressive costumes, creating unexpected and memorable encounters.

At interactive stations, guests could celebrate the theme of friendship with their companions: a photo booth for a keepsake of the «Bestie» experience and a creative station for designing custom friendship bracelets.

The evening was musically enriched by a live performance from Luca Hänni & Chiara, who thrilled the audience with their latest track, perfectly capturing the «Bestie» vibe. For the after-party, another iconic friendship duo, DJs Ronny Grauer & Dejan, kept the energy going.

JEFF was responsible for the concept and execution of the entire event.

The limited «Coca-Cola® Creations OREO™ Zero Sugar Limited Edition» is now available at selected retailers in Switzerland.

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